Welcome to Generation Alpha
Generation Alpha are tomorrow’s fashion influencers. Also known as the “Children of Millennials,” aged 2-14. The Alpha Squad are the most fashion-conscious generation to date.
Visit our stores at The Strand, Sliema and Level 1, Baystreet Shopping Complex, St. Julian’s
For 2-14 kids and young teens.
Highest Quality Fashion
From the World’s most iconic brands